For fine jewelry brands
TheJewelryContent Shoot
Content as considered as the pieces.
One shoot day, planned around how jewelry sells: macro detail, stacking, on-body try-ons and bridal light. Edited, cut for every platform, and ready to post.
Book a Discovery CallWhy jewelry is different
The Detail Is The Sale
Scale is hard to read
A ring that looks perfect on a white background can read tiny or oversized on a phone. We show every piece on body, so buyers know exactly what they're getting.
Sparkle is easy to lose
Stones go flat under the wrong light. We light and shoot macro so the stone, the setting and the finish carry through to a 6-inch screen.
Styling sells the second piece
Stacks and layered looks show customers what to add next, which is how jewelry content raises order value.
What we shoot
The Shot List
Every setup is captured vertical first, plus horizontal for your website.
How we plan a jewelry shoot
Three Creative Zones
Elevated Everyday
The conversion zone. Warm marble, silk, ring stacks and macro sparkle for the pieces that sell every day.
Modern Power Dressing
The order-value zone. Blazers, statement earrings and power stacks that show how pieces build on each other.
Soft Bridal
The emotional zone. Engagement-ring macros, diamond studs and soft window light.
The process
How It Works
Creative Direction
We concept direct every piece of content so it aligns with your brand and performs on the platforms that matter.
Content Strategy
Every shoot is backed by market research, content pillars, and a custom strategy treatment tailored to your goals.
Scriptwriting
Social-media-optimized scripts with strong hooks, written before a single frame is filmed.
Production
A full on-site or remote shoot day with professional filming, lighting, and direction.
Editing + Post-Production
Platform-tailored editing, designed static posts, story templates, and reel covers.
Delivery
A complete library of ready-to-post content you can deploy on your own schedule.
From one jewelry shoot
The Work
Film and iPhone, from the same three-hour session. Edited and ready to post.
From a real jewelry shoot
The Proof
One three-hour session for a fine jewelry brand.
80+finished photos and videos
A fine jewelry brand
Fine jewelry
Scoped for 18 to 20 assets. Delivered more than four times that.
30hero pieces
15 stacking looks
Three models
Every minute of the shot list planned before shoot day.
8days to edited photos
Delivered fast
Organized by zone and format
Ready to hand to social, ads and product pages.
Trusted by
Jewelry content, answered
Frequently Asked Questions
How do you photograph jewelry for Instagram?
We plan around how jewelry sells: macro detail to show craftsmanship, stacking and styling to raise order value, and on-body try-ons so the scale feels real. Every setup is captured vertical first for Reels and Stories, plus horizontal for your website, with product-only cuts for ads. Pro-camera stills cover your feed, product pages and email, and social-first iPhone clips feel native to the feed.
How much does a jewelry content shoot cost?
Mind & Moxie's content shoots start at $8,500 per shoot day. That covers strategy, a shot list built around your collection, creative direction, filming, editing and delivery. Final pricing depends on scope, location, models and usage, and we confirm your number on a call.
How many jewelry pieces can you shoot in one day?
It depends on how the shot list is built. In one three-hour jewelry session we captured 30 hero pieces across 15 stacking looks and three creative zones, and delivered more than 80 finished photos and videos.
Do you provide models or hand models?
Yes. We can source models and hand models within your budget, or work with your own. Our team can appear in occasional hand-focused content, but a person serving as talent can't also shoot or direct, so for full output we recommend a dedicated hand model.
Can we use the content in ads, on our website and with retailers?
Organic use across your social channels is included. Paid ad usage is available as an add-on. Print, catalogs, billboards and other campaign usage are licensed separately, and we can secure expanded rights up front so you and your authorized retailers can use the assets without per-placement requests.
Do you shoot bridal and engagement rings?
Yes. A bridal capsule is one of our standard creative zones: engagement-ring macros, diamond earrings and soft window light, styled to feel personal rather than catalog.
Do you shoot on iPhone or a professional camera?
Both. Professional-camera photography for stills that hold up on product pages, email and print, and iPhone for social-first video that feels native to Reels and TikTok. We weight the mix toward whatever your channels need.
Where are you based, and do you travel?
Mind & Moxie is based in Ridgewood, New Jersey, and shoots across New York City and the tri-state area. We also travel across North America and Europe, with travel scoped into a custom proposal.
Start here
Let’s Talk
Tell us about your collection and where your content needs to show up. We’ll sketch what one shoot day could produce for you, and if it’s not the right fit, we’ll tell you that too.
Book a Discovery CallFrom $8,500Book a Call
